Rats! – I saw rats. What kind of rats? - Big fat hairy bubonic rats, delicious rats with long juicy worm tails. That’s how I know this ship is sinking. Flea bitten scurvy rats are deserting in droves; it’s not too healthy around here anymore.
This place is a cess pool of vice and debauchery – not the fun fleshy kind, oh no, but an inane limp variant of isolated key punchers and video hoaxers vying to impress with the vacuousness of their thought. This is a plague of ineptitude, the triumph of mediocrity. Mankind is doomed to die of impotence; a whimpering lovelorn adolescent reaching across the net searching for human contact by remote console. They have not deserted the sinking ship, they have locked themselves in their cabins. They say the Roman Empire died of decadence – our civilisation will die of negligence.
There’s a pandemic stretching an ugly hand across the globe – one that reduces all it touches to the commonplace. An imagined empire of sameness; the current composite existence is dwindling into a mire of self restraint and tasteless simulacrum. We no longer touch. We no longer experience firsthand. We share. We share a pseudo reality where even our dissent is manufactured and orchestrated by unseen commercial interest. Our every thought is digested by the combine and regurgitated to inform new patterns of consumption. The machine has set us free. The machine has relieved us of the burden of thought and feeling. There is no choice to hate in this brave new world; only the option is to ‘like’ – not love – ‘like’. Even our emotions are being reduced to the mediocre. We can rage against it, but will do so next to advertising selected by the machine to reflect our current status.
The regardless monitoring of thought will reduce us to machines. We will become the machine and the machine will become us – gathering and sharing data in a faceless world of status and likes. This plague is all pervading and all powerful and you will ‘like’ it.